AUSactive Partners with Private Healthcare Australia to Advance Health Insurance Reforms

This initiative follows recent legislative changes that permit private health insurers to offer rebates for select natural therapies. These therapies were reinstated after a 2024 independent review affirmed their clinical effectiveness. The review recommended the re-inclusion of seven therapies previously excluded in 2019, presenting a significant opportunity to integrate preventive health measures into the private health insurance framework.

In response to these developments, AUSactive has proposed a national model that emphasizes accreditation, safety, and clinical effectiveness. Key components of this model include:

• National Accreditation Framework: Establishing standards to ensure that accredited exercise and active health professionals can deliver services under private health insurance.
• Industry Consultation: Conducting surveys to ensure the model aligns with current practices, billing procedures, and consumer needs.
• Implementation Tools: Developing practical resources such as draft item schedules, rules of use, and FAQs to support both insurers and practitioners.

Barrie Elvish, CEO of AUSactive, emphasized the timely opportunity for private health insurers to adopt a proactive role in preventive health. He stated that by supporting structured, evidence-based services delivered by accredited professionals, the health of Australians can be improved while also reducing long-term healthcare costs.

This collaboration aligns with broader industry efforts to establish the necessary claims processes that will allow health funds to offer rebates for the clinical applications of natural therapies. This includes meeting regulatory obligations such as defining treatment eligibility, developing referral pathways, and ensuring service quality through recognized accreditation processes.

For personal trainers and fitness professionals, this reform signifies a potential expansion of their services within the healthcare system. By aligning with health insurance providers and adhering to the proposed accreditation standards, fitness professionals can play a pivotal role in preventive health strategies and chronic disease management.

In conclusion, the partnership between AUSactive and Private Healthcare Australia represents a concerted effort to modernize the delivery of preventive healthcare. It offers an immediate opportunity for private health insurers to deliver increased member value, improve long-term health outcomes, and reduce the cost burden of chronic disease, all while integrating accredited exercise professionals into the broader healthcare landscape.